Leading the way in denim

Since they first came on the scene, more than five hundred years ago in their original form, denim jeans have developed into an item of clothing that is both iconic and at the cutting edge of fashion, a rare blend. Initially designed as working trousers, they grew in popularity due to their comfortable fit and durability. From Italian sailors to gold miners in the Wild West, they became a familiar sight around the globe. Different designs were brought onto the market in response to various demands. In the beginning these were based around such considerations as wear and tear, which is how riveted jeans came about. As they moved from the world of work to the world of fashion they really took off. Now companies like J Brand Jeans are leading the way with great new designs in a range of classic and modern colours. We have been at the forefront of the skinny jean trend and after the fantastic success of our range for women, branched out into the men's sector of the market with similar results. Made with all the advantages of today's technology, but maintaining that classic American sense of style they are proving a great addition.

The best pair for you

Skinny jeans are great for showing off long slim legs to best effect. Many of them are made of a mix of denim and lycra or denim and elasterell-p, so they have more give in them, making them more comfortable for active people. If you are a little shorter than average then our petite range, with a shorter inseam and a higher knee break, will suit you perfectly. They come in a classic pencil leg or softer boot leg cut. If you have wider hips then the boot cut balances your shape, taking the emphasis away from the hips. For girls with a few more curves, our Scarlett curvy fit range has been designed with you in mind. They have more room around the thigh and a contoured waist to follow your natural curves without gapping. The Monroe in navy is a classic looking style from the curvy fit range, with a more generous fit round the hips and thighs, and a slimming navy colour. They also come in a haight wash (light blue) if you prefer a lighter colour, and this particular pair are made from 100% organic cotton, so they not only loo great but are environmentally friendly as well.

J Brand Jeans

Although the range is constantly expanding and changing, as everything in fashion does, there are several qualities that run throughout the range and are among the primary aims of the company. A sophisticated look, combined with classic styling is the main theme. This is the most visible part of the focus. The next thing you will notice is the fantastic fit, when you try them on. Lastly you will notice the attention to detail in stitching and the finish, making them both beautiful and long lasting. These qualities have made them a popular choice among celebrities in the world's of fashion, music and the film industry. Apart from the many different styles available there are special ranges such as the Black Label, which features the same fits as the main label but using luxury fabrics and with special detailing. In the summer you can show your legs off with J Brand shorts. The pocket cuffed short is for the more daring lady, with a two inch inseam. Slightly longer are the cut-off short in indigo or a lighter Eli wash that also look fantastic in the warmer weather. All the different cuts come in a range of washes and colours.

What's the occasion?

Different jeans suit different occasions of course, and what you might feel comfortable in walking down your local high street may not be the best choice for meeting your boyfriend's parents the first time! For instance there are various styles with distressing, such as wounded knee and zombie, that look fantastic in more casual situations, or when you are dressing down for the day but still want to exude style. The seven eighths jean is a nice choice for a more feminine, smart look. They are a cropped jean and come in dark colours like Ink and Jett or an eye-catching white. If you are going for the look that says you just threw on the nearest thing when you woke up this morning, then the Boyfriend Jean range are for you. Designed to slouch about in, with a more casual, laid-back fit, they look really good in Thrasher – a white tie dye colour with distressing around the knee. If you like your style mixed with an eco-friendly manufacturing approach then take a look at our Green Label range. Made from 100% organic cotton and washed with only vegetable-based dyes they aim to have a minimal impact on the environment.

Spreading your jeans

One of the most difficult times in a woman's life for finding clothes that look good, feel comfortable and fit well, is during pregnancy. You may be carrying a baby but you don't want to walk around in dresses that look like you could camp underneath them or shapeless tracksuit bottoms. On the other hand, tight jeans that look like they have been painted on are not the order of the day either. J Brand Jeans wanted to provide expectant mothers with the choice of dressing fashionably, looking great and feeling comfortable at all times and so created a range just for Mums to be. In the important waist area they have a low front rise so as not to restrict movement or create any tightness, and a high back rise for comfort. The soft elastic panels on each side of the waistband not only give you room to grow as you get nearer to the happy day, but also mean you can wear the jeans after your child has arrived too. The elastic will ensure a good fit as you lose weight after the pregnancy, so you will not have to rush out and buy a whole new wardrobe.

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