Natural Selection has taken an evolutionary step with the launch of its premium denim range. The new line features a fresh interpretation of denim and innovative styling made using the finest fabrics authentic detailing and washes. Inspired by Darwins theory of evolution this is a key part of the brands identity. From the raw unlaundered denim to the authentically treated pair the notion that only the strongest will survive fits the brands keen desire to keep on evolving and achieve cult status in the market.