True Religion Brand Jeans has distinguished itself as a leader in the high-end denim market. He established trendsetting elements such as thicker threads in a multitude of colours, lock seams and customisation of oversized hardware in a variety of novelty styles for both men and women. Their emphasis is on fit, quality and style and the inspiration to make men and women look and feel good in their jeans. True Religion is currently sold at 125 standalone stores worldwide and is distributed to 50 countries on six continents, the brand offers a wide range of styles in nearly every category and embraces the motto "it's all about the fit".